“You see things and you say – ‘Why’, but I dream things that never
were and I say – ‘Why not’?” 

– George Bernard Shaw

At Manak Jewels, we transform imagination into reality. For five decades, our guiding question – “Why not?” – drives our innovative spirit to constantly challenge the status quo. When the industry favored colorless diamonds, we introduced naturally colored diamonds. When modern precision dominated, we revived interest in antique cuts. Where others choose to hesitate, we choose to pioneer. When traditions exist, we elevate them through artistry—from flawless cuts to elegant shapes that span traditional classics to refreshing new cuts.

Since our establishment in the San Francisco Bay Area in 1975, Manak has become a cornerstone in the manufacturing, sourcing, distribution, and marketing of natural color diamonds and antique cut diamonds. Our journey began when Ambrish Sethi realized “an artist’s ardent dream” by spearheading the renaissance of color diamonds and antique cuts, and the vision was then amplified into our current global presence by Sumeet Sethi. With visionary leadership and a commitment to excellence, Manak has flourished as an industry leader dedicated to preserving traditional craftsmanship while embracing innovation in the world of fine diamonds.

Our revival of antique Briolette, Bead, Rose Cut, and Old Mine Cut diamonds has established Manak as a leader in Ethnic Revivalism. This distinction has only strengthened through our unwavering goal to showcase unique cuts and the full spectrum of fancy colors: champagne, cognac, pink, green, gray, blue, orange, and yellow. Our passion for diamonds and pursuit of excellence have fostered enduring relationships with customers, suppliers, and valued business partners throughout the jewelry industry. Our active membership in prestigious industry organizations such as AGTA, AGS, DDC, WJA, IDCA, GIA, and JBT reflects our unwavering commitment to excellence.

As we celebrate our 50th anniversary in 2025, we honor this milestone by partnering with Jewelers for Children. A meaningful portion of our profits will be donated to support children in need. Our “Why not?” philosophy naturally extends to our philanthropic vision. This dual commitment represents the core values that have guided us since 1975 and will continue to lead us into the future.

True to our tagline, “Be Natural”, we remain dedicated not only to natural gemstones but also to authentic relationships built on straightforward communication, transparent sourcing, and a genuine approach that values trust above all else. We believe that the most precious elements we can find are the human connections we forge together.

Discover our legacy. Experience our artistry.